Causal Friday: The Most Depressing Instrument Ever, Fox News Edition…

On Fridays, we examine a research paper that uses (or fails to use) a clever method to perform causal inference, i.e. to tease out cause and effect.

Economists Gregory J. Martin and Ali Yurukoglu have a new paper published in the American Economic Review (also available in working paper form here) that shows that the existence of Fox News has a (statistically) significant impact on Republican vote share. Here’s the abstract:

We measure the persuasive effects of slanted news and tastes for like-minded news, exploiting cable channel positions as exogenous shifters of cable news viewership. Channel positions do not correlate with demographics that predict viewership and voting, nor with local satellite viewership. We estimate that Fox News increases Republican vote shares by 0.3 points among viewers induced into watching 2.5 additional minutes per week by variation in position. We then estimate a model of voters who select into watching slanted news, and whose ideologies evolve as a result. We use the model to assess the growth over time of Fox News influence, to quantitatively assess media-driven polarization, and to simulate alternative ideological slanting of news channels.

Ok sure, that’s a lot to unpack, but let’s work through it. I think we can all agree that people who watch Fox News are more likely to vote Republican than others, but on that basis we can’t tell whether Fox News actually causes them to vote Republican, Republican ideology attracts them to Fox News, or something else both causes them to watch Fox News and vote Republican. In an ideal world (at least from a research standpoint), we could run an experiment to examine cause and effect where we take a group of people and randomly choose half of them to sit in front of Fox News for a while (and disallow the other group from watching) while keeping everything else about their lives the same as before. (This might actually be hard if the Fox News group doesn’t watch a lot of TV and goes outside instead, etc.) To my knowledge, no one has tried to do this yet, perhaps because watching Fox News is too hazardous to get IRB clearance. (That said, I will admit I was too lazy to read the lit review of the paper.)

So do researchers just give up? Well, sociologists might. 🙂 (I kid because I love.) But economists get creative, and one thing they do is try to find an instrumental variable– simply put, a source of randomization. In this case, the researchers asserted that people are more likely to watch a given channel when it has a lower channel number (perhaps the result of the typical channel-surfing process), and they noticed that what channel Fox News is on differs by geography in a fairly random way. (In other words, it’s not correlated with how likely people are to watch fox News, vote Republican, etc.) These two observations together mean that we basically do have a world where some people are randomly subjected to more Fox News than others, and, as it turns out, there is a (negative) relationship between Fox News channel number and Republican vote share.

Obviously, there is a no direct link between Fox News channel number and voting patterns, and instead the hypothesis is that channel number impacts viewing time, which in urn affects the votes. Kind of fancy econometrics stuff enables the researchers to isolate the part of watching Fox News that is essentially random and then determine the impact of that random part on voting. They estimate that this impact is 0.3 percentage points in vote share as a result of a random extra 2.5 minutes per week of Fox News watching. (for example, 55.3% to 55.6% voting Republican) A few things to note:

  • This doesn’t seem a like a huge effect, but it’s statistically significantly different from zero, and there are people who are randomly subjected to more than an extra 2.5 minutes per week of Fox News, in which case the effect would be larger. (2.5 minutes is the increase in viewing time associated with a one standard deviation reduction in channel number.)
  • Similar analysis was done for, say, MSNBC, but an analogous effect was not observed.
  • The paper itself tries harder than I do here to rule out alternative explanations and such.
  • If cable/broadcast companies know that the channel numbers work in this way, they could use them as a manipulative tool, since that’s how causality works. (Good thing this paper happened first, since non-randomization would kind of screw things up.)

I’m a little conflicted here- on one hand, given that Fox News is heavy on the misinformation, it’s pretty depressing to learn that it actually shapes ideology and actions. On the other hand, math is SO COOL.

(Sidenote: If you think this sort of think is neat, you can see a whole talk about it here.)

2 Replies to “Causal Friday: The Most Depressing Instrument Ever, Fox News Edition…”

  1. Clever. I wonder how it compares to political advertising. How much does it move voting preferences to hit someone with a 30-second spot 5 nights per week?

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