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Entries Tagged as 'Behavioral Econ'

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On The Popularity Of Pay-For-Performance And The Illusion Of Control…

August 30th, 2010 · 4 Comments
Behavioral Econ · Incentives · Press · The Simpsons

So I was quoted in Human Resource Executive Online:
Jodi Beggs, a researcher in the field of behavioral economics and incentives who focuses specifically on when, if and how incentive schemes work, says the jury is still out on whether pay-for-performance compensation plans will someday be the norm.
“The high-level summary of academic findings is that pay-for-performance [...]

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Tags: Behavioral Econ · Incentives · Press · The Simpsons

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The Most Compelling 5.882% Discount Ever…

August 15th, 2010 · 7 Comments
Behavioral Econ · Buyer Beware · Fun With Math

Consider the following problem from Choices, Values, and Frames*:
Imagine that you are about to purchase a jacket for $125 and a calculator for $15. The calculator salesman informs you that the calculator you wish to buy is on sale for $10 at another branch of the store, located 20 minutes drive away. Would [...]

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Tags: Behavioral Econ · Buyer Beware · Fun With Math

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Graphic Content: Hey Brett Favre, There’s An App For That…

August 6th, 2010 · 2 Comments
Behavioral Econ · Decision Making · Graphic Content · Sports

From Dan Ariely, author of Predictably Irrational:
You might remember reading in Predictably Irrational that it turns out that when we are choosing between two or more very similar options, we tend NOT to take into account the consequences of not deciding. For example, in the parable of the donkey, the unfortunate creature is placed in [...]

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Tags: Behavioral Econ · Decision Making · Graphic Content · Sports

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Want To Watch Econgirl Talk About Incentives?

July 28th, 2010 · No Comments
Behavioral Econ · Fun With Data · Incentives · Videos

As I mentioned in my last post, one of my functions as econgirl is to go around to schools and companies and talk about economics, and I figured that I would share a bit of that with you here. This particular talk was about incentives- when they work, when they don’t, and how consumers [...]

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Tags: Behavioral Econ · Fun With Data · Incentives · Videos

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When Research and Business (Don’t) Collide, Marketing Edition…

July 26th, 2010 · 8 Comments
Advertising · Behavioral Econ

Bear with me as I take you on a pictorial journey through my day last Friday. (I swear there is a point to all of this.) I gave a talk to a marketing company in Minnesota, so much of my day consisted of schlepping halfway across the country and back on about 2 [...]

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Tags: Advertising · Behavioral Econ