Economists Do It With Models

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Entries Tagged as 'Advertising'

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When Research and Business (Don’t) Collide, Marketing Edition…

July 26th, 2010 · 8 Comments
Advertising · Behavioral Econ

Bear with me as I take you on a pictorial journey through my day last Friday. (I swear there is a point to all of this.) I gave a talk to a marketing company in Minnesota, so much of my day consisted of schlepping halfway across the country and back on about 2 hours of [...]

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Tags: Advertising · Behavioral Econ

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From The Overthinking It Department, Billboard Edition…

July 30th, 2009 · 9 Comments
Advertising · Macroeconomics

Those of you who have been with me for a while may remember that I wrote a while back about the misleading nature of Allstate’s television ads. Today I came across a less detailed but still somewhat inaccurate bit of advertising from State Farm, courtesy of This Young Economist: So many things to think about [...]

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Tags: Advertising · Macroeconomics

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An Economist Reads An STD Warning Poster…

June 15th, 2009 · 7 Comments
Advertising · Econ 101

When I posted before with the title “An Economist Reads The Newspaper”, I had no idea that it would be a theme…nor did I envision the theme taking a turn for the creepy this soon. Regardless, I was walking in the Harvard Science Center the other day and saw a poster that said the following: [...]

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Tags: Advertising · Econ 101

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T-Mobile Nicely Illustrates My Life’s Work…

May 27th, 2009 · 12 Comments
Advertising · Discrimination · Gender · Just For Fun

I think I might be the only person to use my Tivo for the express purpose of watching commercials rather than skipping them. It’s my version of stopping to smell the roses, really…and if I hadn’t stopped, I wouldn’t have stumbled upon the following advertisement from T-Mobile, which really did speak to me (video after [...]

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Tags: Advertising · Discrimination · Gender · Just For Fun

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The Claim That There’s A Sucker Born Every Minute Is Apparently An Understatement…

May 13th, 2009 · 13 Comments
Advertising · Uncategorizable

If you’ve been reading this blog for a while (and paying attention), you have probably noticed a few things about me: 1. My TV has a bizarre power over me, and 2. I procrastinate with everything, including going to sleep. These two facts imply that I see a lot of infomercials. Some of them are [...]

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Tags: Advertising · Uncategorizable

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Things I Will Never Understand, Ice Cream Edition…

May 7th, 2009 · 8 Comments
Advertising · Behavioral Econ · Econ 101

In pondering an earlier potential post I ended up doing a bit of research on Ben and Jerry’s. I had learned that April 21st was free cone day, and I was going to impart this oh-so-important knowledge on my lovely readers…but then I got disinterested in the post and it never got published. (It happens [...]

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Tags: Advertising · Behavioral Econ · Econ 101