Economists Do It With Models

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Econgirl at Carlson Marketing, 7/23/2010

Hi all!

As I said on Friday, I really enjoyed coming to your company and talking about what the world of economics has to say about incentives, loyalty programs, and analyzing program effectiveness. As promised, here are the slides from the presentation (with a follow up or two added), both in Flash format and as the original PowerPoint file:

(Note: To advance properly through the animation, just use the single triangle button when you want to move forward. If you are experiencing difficulties, you probably need to install the latest versions of Flash and Shockwave from Adobe.)

You can also download the original PowerPoint slides if you prefer.

Due to the wonders of technology, I am able to put the video in its entirety here. The quality is not great, but the sound is fine, and I also put the slides as overlays where relevant so it’s easier to follow along. I didn’t include the Q&A at the end, mainly because I didn’t want to put people on the Internet without their permission.

You can also watch the (bigger) video directly on the Vimeo site here.

Below are the sources from the presentation with links to find them. Wherever possible, I used ungated (read, free) links, but some of the papers are only available via subscription or purchase.

In addition, here are some links that I alluded to in the presentation but didn’t source directly:

Lastly, I gave Lori some Economists Do It With Models stickers for you to pick up if you like. I hope this is helpful, and feel free to send follow up questions my way at econgirl at economistsdoitwithmodels dot com.



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