I am generally very skeptical when economists use “toy” examples involving lemonade stands and the like to demonstrate economic concepts, since I feel like students take an attitude of “see, economics isn’t really relevant to my future goals of being CEO of a Fortune 500 company and thus taking over the world.” In reality, however, the Fortune 500 company is just a larger, more diversified, and probably more corrupt version of a lemonade stand, but it’s hard to get that point across sometimes. Nonetheless, I can’t resist a cartoon, so I present the following:

That’s The Cartoon Introduction to Economics: Volume One: Microeconomics from my colleague, Stand-up Economist Yoram Bauman. I’ve looked through it, and it’s pretty cute as well as informative- it’s gotten mostly positive reviews, with the critical ones really only saying that the chapters don’t match perfectly with what you would find in a typical principles textbook. (You can find a pdf of the Table of Contents here.)
For your viewing pleasure, here’s the first chapter or so in flash form:
I get a lot of comments from people saying that they’ve learned more about economics from my site than they have from any class…hopefully books like this can help y’all take another step in bridging the knowledge gap…
Disclaimer: Yoram did NOT pay me to shill for his book. He’s way too cheap for that. =P I just like econ-y things with funny pictures.





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