A few days ago I posted about how announcing your goals or intentions can make you less likely to follow through. It seems like people haven’t caught on to this concept, since in doing some marketing research I came upon the following site:
The site’s tagline is “List your goals. Share your progress. Cheer each other on.” I am resisting the urge to figure out how to hack into the site and add “Never get anything done.” to the end of the tagline, since technically I would be doing a public service for 43things.com‘s 1.5 million registered users. Yep, you read that right- I got the number from the Amazon page for the associated book. (I couldn’t even bring myself to make that an affiliate link, for the record, since I wouldn’t want to profit off of such nonsense.) I feel so small by comparison- maybe I should add a section to my site where you state things that you DON’T want to accomplish. (In fact, the book lists in its 10 principles for Creating and Conquering a Life List “#7 Make Your List Public.” Sigh.)
I suppose this is just another lesson in not believing everything you read. In fact, this excerpt from the Amazon page should be telling to those who pay attention: “43 Things began with three friends who wanted to start a company but didn’t know what that company should do. The Robots (as they call themselves) made lists of their own goals outside of work. When they began sharing their lists of goals, they discovered that sharing their lists was more exciting than the work they were contemplating. And so 43 Things was born.” Hmph- even the authors themselves provide evidence for the point I am trying to make.
(I am clearly a bad person for thinking the site is really funny on some level…but come on- “Are you a Newness-seeking Self-improving Tree Hugger? Take the 43 Things Personality Quiz and find out …” I don’t think I need to take a quiz to know the answer, thanks.)