Economists Do It With Models

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I Blame Freakonomics…

June 22nd, 2007 · 3 Comments

An article from today’s WSJ: (available for 7 days)

The Baby-Name Business
Parents are feeling intense pressure to pick names that set their kids apart. Some are even hiring consultants. Alexandra Alter on the art of ‘branding’ your newborn.

Scary. I’m all for my (hypotheical) kids not getting beat up on the playground, but this is ridiculous.

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